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Setting Trends: From Runways To Phone Screens

How do experts (trend forecasters) predict what will be on the racks each season? Fast Fashion brands only use observations to make their garments. The trend-setters are the high fashion brands that experiment, think out of the box and put something creative on the runway for the world to see.


But now as the landscape changes and trends are coming and going faster than ever, especially the shift seen in the past 3 years, where we were sitting at home and saw a wave of new and comeback trends, to keep up with this change high fashion brands are now collaborating with TV shows and Movies. An example of this can be seen in the new Netflix show Wednesday where Jenna Ortega (Wednesday Addams) where's a vintage Alaïa dress or Joy Sunday’s (Biana Barclay) sequin dress which shows a shift towards more big sequin dresses.




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